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Serve First grows ARR to EUR 2.2 million, raises EUR 5.7 million

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News brief

On 2026/4/10, EU-Startups reported that UK customer experience software company Serve First had raised EUR 5.7 million, approximately USD 6.2 million. ARR was approximately USD 2.4 million, nearly doubling. Customers included Brentford Football Club and The Body Shop.

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  1. www.eu-startups.com ↗Published Apr 10, 2026
Original source text

Names may use phonetic renderings when no English name is supplied. The original wording is retained below.

2026年4月10日,据EU-Startups报道,英国客户体验软件公司Serve First完成570万欧元约620万美元融资,ARR约240万美元接近翻倍,客户包括布伦特福德足球俱乐部、The Body Shop等。