# Serve First grows ARR to EUR 2.2 million, raises EUR 5.7 million

On 2026/4/10, EU-Startups reported that UK customer experience software company Serve First had raised EUR 5.7 million, approximately USD 6.2 million. ARR was approximately USD 2.4 million, nearly doubling. Customers included Brentford Football Club and The Body Shop.



Canonical: https://uniquebase.ai/news/60720f88-154d-48ef-a188-fa0f08798647
Stable identifier: 60720f88-154d-48ef-a188-fa0f08798647
Snapshot captured: 2026-10-15T14:23:27.067Z
English updated: 2026-10-15T23:20:21.101Z

## Connected profiles

- [Midlands Engine Investment Fund II](/institutions/midlands-engine-investment-fund-ii)
- [Pembroke VCT](/institutions/pembroke-vct)
- [Serve First](/companies/serve-first)

## Sources

- https://www.eu-startups.com/2026/04/british-cx-software-startup-serve-first-secures-e5-7-million-for-growth-and-product-development/