{"id":"60720f88-154d-48ef-a188-fa0f08798647","kind":"news","code":"60720f88-154d-48ef-a188-fa0f08798647","name":"Serve First grows ARR to EUR 2.2 million, raises EUR 5.7 million","nameBasis":"translated-title","summary":"On 2026/4/10, EU-Startups reported that UK customer experience software company Serve First had raised EUR 5.7 million, approximately USD 6.2 million. ARR was approximately USD 2.4 million, nearly doubling. Customers included Brentford Football Club and The Body Shop.","description":"","country":null,"category":null,"originalName":"Serve First ARR增至220万欧元，融资570万欧元","eventDate":"2026-04-10T00:00:00.000Z","website":"https://www.eu-startups.com/2026/04/british-cx-software-startup-serve-first-secures-e5-7-million-for-growth-and-product-development/","sourceUpdatedAt":"2026-10-13T16:49:17.040Z","englishUpdatedAt":"2026-10-15T23:20:21.101Z","reviewedAt":"2026-10-15T23:20:21.101Z","snapshotAt":"2026-10-15T14:23:27.067Z","sourceHash":"2e78be68653bb17532249e0bedde638e53622441c67673c76f3b6e20350f4707","companyId":"b08224e8-8afa-430b-8578-1a933b7342c7","foundedYear":null,"logoUrl":null,"originalText":"2026年4月10日，据EU-Startups报道，英国客户体验软件公司Serve First完成570万欧元约620万美元融资，ARR约240万美元接近翻倍，客户包括布伦特福德足球俱乐部、The Body Shop等。","sources":[{"url":"https://www.eu-startups.com/2026/04/british-cx-software-startup-serve-first-secures-e5-7-million-for-growth-and-product-development/","publishedOn":"2026-04-10T00:00:00.000Z"}],"related":[{"id":"0724e2c0-6610-4860-b102-4232f29c11e1","kind":"institutions","code":"UB-I815","name":"Midlands Engine Investment Fund II","nameBasis":"original-brand","summary":"A government-backed growth investment fund in the UK Midlands.","description":"A government-backed growth investment fund in the UK Midlands.","country":null,"category":null,"originalName":"Midlands Engine Investment Fund II","eventDate":null,"website":null,"sourceUpdatedAt":"2026-10-15T10:56:19.524Z","englishUpdatedAt":"2026-10-15T20:37:13.924Z","reviewedAt":"2026-10-15T20:37:13.924Z","snapshotAt":"2026-10-15T14:23:27.067Z","sourceHash":"b6f08925c922a99242f9b04905fc07ca0616e863a85dd52e8daee05a2279da27","companyId":null,"foundedYear":null,"logoUrl":null,"path":"/institutions/midlands-engine-investment-fund-ii"},{"id":"6c44a5ba-c036-41a5-a5da-bd43f1b05503","kind":"institutions","code":"UB-I814","name":"Pembroke VCT","nameBasis":"original-brand","summary":"A UK venture capital trust, VCT, investing in early-stage UK enterprises.","description":"A UK venture capital trust, VCT, investing in early-stage UK enterprises.","country":null,"category":null,"originalName":"Pembroke VCT","eventDate":null,"website":null,"sourceUpdatedAt":"2026-10-15T10:56:19.803Z","englishUpdatedAt":"2026-10-15T21:02:48.790Z","reviewedAt":"2026-10-15T21:02:48.790Z","snapshotAt":"2026-10-15T14:23:27.067Z","sourceHash":"645df8a7ede4ca0d3831845fcab731f661f289ef324081cb5f93d0bf40fddfb1","companyId":null,"foundedYear":null,"logoUrl":null,"path":"/institutions/pembroke-vct"},{"id":"b08224e8-8afa-430b-8578-1a933b7342c7","kind":"companies","code":"UB-C4302","name":"Serve First","nameBasis":"source-english","summary":"Restaurant digital menu, ordering and membership mobile platform.","description":"Digital menu ordering and loyalty mobile platform designed for hospitality and restaurants.","country":"United Kingdom","category":null,"originalName":"Serve First","eventDate":null,"website":"https://servefirst.co.uk/","sourceUpdatedAt":"2026-10-05T00:00:00.000Z","englishUpdatedAt":"2026-10-20T18:25:37.906Z","reviewedAt":"2026-10-20T18:25:37.906Z","snapshotAt":"2026-10-20T18:05:01.520Z","sourceHash":"9521c25d4048ca3c6bb55dea5f7e50dfed6bda470666dfff38802dae18ba5a23","companyId":null,"foundedYear":2023,"logoUrl":null,"path":"/companies/serve-first"}],"path":"/news/60720f88-154d-48ef-a188-fa0f08798647","structured":{"city":null,"country":null,"location":null,"role":null,"category":null,"company":{"name":"Serve First","path":"/companies/serve-first"}},"canonical":"https://uniquebase.ai/news/60720f88-154d-48ef-a188-fa0f08798647"}