# zapier

Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two co-founders, the company operates on a freemium model with monthly subscriptions and has grown entirely without meaningful outside capital, having raised less than $1 million in total funding.

The company reached $50 million in annual recurring revenue by September 2018 and surpassed $150 million in 2021, all while remaining bootstrapped. As of early 2019, Zapier served more than 3 million users in total, including free-tier accounts, and had crossed 100,000 paying customers. Average revenue per user had roughly doubled over the prior 18 to 24 months, rising from approximately $20 to approximately $40 per month.

Zapier operates as a fully remote company and had approximately 200 employees as of early 2019, with estimates of roughly 730 employees by 2025. The company was last valued at $5 billion in 2021. Monthly logo churn has remained below 5 percent, and 8 of the company's first 10 employees were still with the firm as of the interview date.

Zapier is a workflow automation platform that allows businesses and individuals to connect more than 1,400 applications and build automated workflows without writing code. Founded in 2011 by Wade Foster and two co-founders, the company operates on a freemium model with monthly subscriptions and has grown entirely without meaningful outside capital, having raised less than $1 million in total funding.

The company reached $50 million in annual recurring revenue by September 2018 and surpassed $150 million in 2021, all while remaining bootstrapped. As of early 2019, Zapier served more than 3 million users in total, including free-tier accounts, and had crossed 100,000 paying customers. Average revenue per user had roughly doubled over the prior 18 to 24 months, rising from approximately $20 to approximately $40 per month.

Zapier operates as a fully remote company and had approximately 200 employees as of early 2019, with estimates of roughly 730 employees by 2025. The company was last valued at $5 billion in 2021. Monthly logo churn has remained below 5 percent, and 8 of the company's first 10 employees were still with the firm as of the interview date.

Canonical: https://uniquebase.ai/products/zapier
Stable identifier: UB-D1950
Snapshot captured: 2026-10-15T14:23:27.067Z
English updated: 2026-10-15T18:35:35.568Z

## Connected profiles

- [Zapier](/companies/zapier)

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