Overview
Sensors Data provides big-data analytics and marketing technology in China. Marketing Cloud, Analytics Cloud and its Data Foundation platform combine omnichannel collection, unified user IDs, multidimensional analytics and targeted engagement for digital operations. Its SDAF framework creates a data loop of Sense, Decision, Action and Feedback, grounded in big-data and behavioral analytics practice. Covers more than 30 major industries including internet, brand retail, finance, integrated media, enterprise services, high technology, automotive and internet-enabled businesses, supporting multiple enterprise functions.
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神策数据是国内专业的大数据分析和营销科技服务提供商,为企业提供神策营销云、神策分析云、神策数据根基平台三大产品方案,通过全渠道的数据采集与全域用户ID打通,全场景多维度数据分析,全通道的精准用户触达,帮助企业实现数字化经营。神策数据立足大数据及用户行为分析的技术与实践前沿,提出基于数据流的企业运营框架——SDAF,即Sense（感知）、Decision（决策）、Action（行动）、Feedback（反馈）的数据闭环,并致力为客户打造基于 SDAF 运营框架的数据闭环。业务现已覆盖以互联网、品牌零售、金融、融合媒体、企业服务、高科技、汽车、互联网+ 等为代表的 30 多个主要行业,并可支持企业多个职能部门。