Overview
The HERS Project is a virtual human initiative by Lingyi Xingxi for Gen Z, aiming to create virtual influencers. AI handles modeling, style, personality and digital-life development as an experimental AIGC operations model. HERS, a phonetic rendering of Hesi, believes women should not be simplified or standardized. Develops diverse female identities with open membership. Preparation began in 2023/8 and launch followed in month 9. Member 1, Chu Heling, is a Chinese girl studying graphic design overseas. Members engage fans through social media across life, work, beauty, fashion, travel, current topics and culture. Plans more members and new business models in marketing, creativity and entertainment.
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Names may use phonetic renderings when no English name is supplied. The original wording is retained below.
禾思计划是零一星系推出的虚拟人打造计划,该计划以Z世代群体为主要受众,以打造虚拟网红达人为目标,从人物建模到风格选择,从性格塑造到数字生命培育,全流程使用AI进行设计规划与生产,是AIGC 时代虚拟人运营的实验性标本。禾思计划,英文谐音HERS,秉持的宗旨是：女性不该被简单化、被模版化。禾思乐于开发多元的女性形象,由无数个“她”构成,成员人数保持开放。禾思计划于2023年8月开始筹备,9月正式上线,现已成功推出1号成员楚禾零——一个在国外学习平面设计的中国女孩。禾思团队成员通过各类社交媒体与粉丝互动,从日常生活到工作,从美妆时尚到旅行,从热点话题到文化传播,都是成员擅长并具有独特优势的领域。不远的未来,禾思将吸收更多成员加入团队,并在营销、创意、娱乐等领域进行新商业模式的探索。