Overview
Since its 2019 listing, Insight Group has developed intelligent marketing-content creation technology. Launched INSIGHT engine in 2021 for livestream marketing, e-commerce advertising and creative extensions. Increased investment in early 2023 to build InsightGPT on this platform, incorporating more than twenty years of marketing methodologies, intellectual assets and industry expertise into distinctive, continuously improved algorithms. Brand-marketing algorithms and extensive high-quality campaign data create a 4A-level marketing intelligence core, improving insight, creative communication and aesthetic expression. Following the 2023/10 beta, successive releases included text-to-image in 2023/10, intelligent video editing in early 2024/1, a Dragon Year viral marketing campaign and consumer WeChat H5 blessing app in early 2024/2, image-to-video in early 2024/3 and text-to-video in late 2024/3. Had connected with multiple business customers and expected full commercialization from 24 Q2.
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因赛集团自2019年上市以后就开始自主研发营销内容智能创意生成技术，并于2021年推出营销内容智能创意设计生成平台——“因赛引擎INSIGHT engine”，应用于直播营销、电商广告、创意延展等多个营销场景。自2023年初开始，公司开始加大投入力度，在INSIGHT engine的基础上，自研营销AIGC应用大模型“InsightGPT”，融入公司二十余年在营销领域积累的各种方法论、智慧资产以及行业精髓，形成独特的算法并持续迭代优化。 InsightGPT以整合因赛集团品牌营销方法论的独特算法和以因赛集团营销实战案例数据为核心的海量高质量数据资产，共同打造4A级营销智慧内核，使大模型更懂营销，使营销内容更具“营销洞察力”、“创意沟通力”、“美学表现力”。 InsightGPT自2023年10月发布内测版以来，已进行了多轮优化和迭代，上线并发布了多项功能与产品：2023年10月发布文生图像产品；2024年1月初开放视频智剪功能；2024年2月初正式上线龙年营销裂变活动，对外发布面向C端用户的基于微信H5的应用产品“龙年祈福产品”；2024年3月初正式上线图生视频功能；2024年3月底正式上线文生视频功能；现已对接多位B端客户，预计于24年Q2起，InsightGPT将全面进入商业化阶段。