Xu Yang

Transliterated name · original name retained below

Founder and CEO of Weiboyi, AI marketing expert, one of China’s first industry accelerators and new-consumption expert. Among Baidu’s first 99 employees, established its sales and service systems and formerly headed its key-account channels department. Achievements: founded Weiboyi in 2009 with the mission of making marketing easier with AI. Built it into a leading AI marketing engine providing professional, efficient, intelligent integrated social-media marketing. In the Weibo era, pioneered KOL marketing with campaigns for Didi, Momo, Taobao Double 11, Vipshop and Roseonly. In the WeChat era, helped Qiaoshisui, Perfect Diary and Three Dads grow through the platform’s opportunities. In the livestream era, explored major brand livestream campaigns in 2016, helping Suning and Chaoneng become leaders and supporting a leading global beauty brand’s Taobao influencer livestream system. In the short-video era, established a new-consumption unit in 2021, helping Genki Forest, Florasis, Xiaoxiandun, Heytea, Bananain and Geoskincare stand out. In the AI era, advanced marketing AI applications in 2023. In 2025, Yichuang helped Ping An, Amway, Yili, Yongpu Coffee and CATL create stylized video content efficiently and at low cost, upgrading marketing practices. Honors: Xu Yang received annual online marketing, digital marketing, influential-person and AI marketing leadership awards from Golden Mouse, TMA, Tiger Roar, Dandelion, iResearch and Golden Touchpoint. Roles: among China’s first industry accelerators; secretary-general and entrepreneurship mentor of Dark Horse Club; deputy class monitor in Peking University’s Mao Zedong Thought advanced study program; vice chair of the CAAC digital marketing committee; specially appointed mentor at CKGSB, CEIBS and other business schools; visiting professor at Communication University of China’s advertising school; postgraduate industry mentor at Capital University of Economics and Business; inaugural honorary mentor at P&G’s digital marketing institute; and expert at iResearch’s marketing institute and CAAC marketing expert committee.