Niu Wenwen

Transliterated name · original name retained below

Niu Wenwen, founder and chairman of Entrepreneur Dark Horse Group and proponent of the deeply vertical business theory. Earned a bachelor’s degree from Renmin University of China and a master’s degree from the Central Party School. Contributions span scholarship and practice, with influential books including The Qualifications of a Leader and The Ethics of Business. Became editor-in-chief of China Entrepreneur magazine in 2000, leading its rise and witnessing and influencing a generation of private Chinese enterprises. Founded Entrepreneur magazine in 2008 with the slogan Entrepreneurship, Innovation and Wealth Creation, discovering a new generation of enterprising Chinese founders. In 2017/8, Entrepreneur Dark Horse listed on Shenzhen’s ChiNext market, becoming a listed innovation and entrepreneurship service company, stock code 300688.