{"id":"2e66a577-eaf3-4d8f-9ac4-92d40f2e3538","kind":"people","code":"UB-P974","name":"Gu Junlin","nameBasis":"transliterated","summary":"Gu Junlin, founder and CEO of Wuwu Technology and PartnerBoost, has more than a decade in cross-border trade, combining business insight and a global perspective to help Chinese brands expand. His two-way cross-border strategy imports quality overseas products and takes Chinese brands abroad.\nCross-border pioneer: building two-way trade bridges.\nImports: founded 55haitao in 2011, described as China’s first overseas shopping cashback platform, and acquired Ebates’ China business in 2017, strengthening its industry leadership and enabling global shopping from home.\nExports: founded PartnerBoost in 2021, combining affiliate and influencer marketing to address cross-border sellers’ traffic needs. Helped more than a thousand Chinese brands enter overseas markets and became a leading off-platform traffic provider for Amazon and other global platforms.\nInnovation guided by technology and trade: built Wuwu around cross-border shopping guidance and performance marketing, creating a global digital trade network. Its internally developed big-data system improves traffic targeting, marketing efficiency and sales conversion.\nRecognition: under his leadership, Wuwu received Forbes global expansion leading-brand recognition, Linkshare Japan Award, International Performance Marketing Award, Golden Link Award Finalists and Choice Awards, and global affiliate marketing recognition as Best Amazon Off-platform Traffic Platform. Retained national high-tech enterprise status for 10 consecutive years. Gu was named to Forbes’ global Chinese top 100 and a New Era Economic Leader, and described by international media as a partner-marketing changemaker.\nHis stated philosophy compares cross-border trade to an ocean: technology as the sail and ecosystems as the oar allow pioneers to sustain China’s digital trade globalization and take Chinese brands further.","description":"Chinese person.","country":null,"category":null,"originalName":"顾军林","eventDate":null,"website":null,"sourceUpdatedAt":"2026-10-05T19:00:17.316Z","englishUpdatedAt":"2026-10-16T00:59:40.603Z","reviewedAt":"2026-10-16T00:59:40.603Z","snapshotAt":"2026-10-15T14:23:27.067Z","sourceHash":"8b03c78a11109e6003eb8daf4be39202dcec5cdea913608f87b82ffbe8a2e22f","companyId":"92d58349-77bf-4f6e-98c5-ea4988cbe631","foundedYear":null,"logoUrl":null,"originalText":"作为五五科技与PartnerBoost的创始人兼CEO，顾军林以敏锐的商业嗅觉和全球化视野，深耕跨境贸易领域十余年，成为推动中国品牌扬帆出海的标杆人物。他凭借“双向跨境”的战略布局，既将海外优质商品引入国内，又助力中国品牌远征全球，在进口与出口的双向航道上开辟出一条创新之路。  \n\n跨境先锋：搭建双向贸易桥梁\n进口航程：2011年创立国内首家海淘返利平台“55海淘”，率先将海外消费风潮引入中国市场；2017年并购美国返利巨头Ebates中国业务，奠定行业领军地位，让中国消费者“足不出户购全球”。  \n出口征途：2021年创立PartnerBoost出海联盟营销平台，以“联盟营销+网红营销”双引擎驱动，解决跨境卖家流量痛点，助力超千家中国品牌驶向海外市场，成为亚马逊等国际平台的顶级站外引流服务商。  \n\n航海家精神：破浪前行的创新实践  \n他以“技术+贸易”为罗盘，推动五五科技形成“一体两翼”业务格局——跨境导购与效果营销协同发力，打造覆盖全球的数字化贸易网络。其团队自主研发的大数据系统，为出海企业精准导航流量航线，实现营销效率与销售转化的双重提升。  \n\n荣誉满载：国内外公认的领航标杆\n在顾军林的掌舵下，五五科技斩获福布斯全球化出海领军品牌、Linkshare Japan Award、International Performance Marketing Award、Golden Link Award Finalists and Choice Awards、全球联盟营销“最佳亚马逊站外引流平台”等国际殊荣，并连续10年蝉联国家高新技术企业。其个人亦获评“福布斯全球华人精英TOP100”、“新时代经济领军人物”等称号，被国际权威媒体誉为“伙伴营销变革者”。\n\n航海家宣言\n跨境贸易如浩瀚海洋，唯有以技术为帆、以生态为桨，以开拓者的姿态，方能持续踏上中国数字贸易的全球化航程，助力中国品牌驶向更远的水域。\n\n中国人","sources":[],"related":[{"id":"92d58349-77bf-4f6e-98c5-ea4988cbe631","kind":"companies","code":"UB-C454","name":"PartnerBoost","nameBasis":"source-english","summary":"PartnerBoost affiliate marketing platform efficiently supporting external traffic acquisition for Amazon","description":"PartnerBoost was founded in 2012.","country":"China","category":null,"originalName":"PartnerBoost","eventDate":null,"website":"https://www.partnerboost.com/","sourceUpdatedAt":"2026-10-05T00:00:00.000Z","englishUpdatedAt":"2026-10-15T21:16:43.039Z","reviewedAt":"2026-10-15T21:16:43.039Z","snapshotAt":"2026-10-15T14:23:27.067Z","sourceHash":"42552864125da29c13b1268a6f0ece2ab2b9a4818a3bb35e9338c6f41a6e2152","companyId":null,"foundedYear":2011,"logoUrl":"https://c.ux-cdn.com/1863156737900573-5aba7b40bf5e48ca8be5896e57b70eca/uniquebase%2Flogos%2Fcompany%2FrecuR4qLxj6c7m%2F836c70bb018851aa54d791c348f4daac591f057c756599f7e89d25bd3ead692b.jpg","path":"/companies/partnerboost"}],"path":"/people/gu-junlin","structured":{"city":null,"country":null,"location":"Shanghai, China","role":"Founder and CEO","category":null,"company":{"name":"PartnerBoost","path":"/companies/partnerboost"}},"definition":"Gu Junlin is Founder and CEO of PartnerBoost.","summaryBasis":"translated","thin":false,"canonical":"https://uniquebase.ai/people/gu-junlin"}