Dong Haoyu

Transliterated name · original name retained below

Dr. Dong Haoyu has more than 20 years of domestic and overseas in-house marketing experience. Held chief digital marketing officer, digital marketing general manager, brand and media director and public relations head roles at Yum!/KFC, Coca-Cola, Playboy, Yili, Anchor and Midea. Worked in the EU and UK for 7 years and mainland China for 13 years, leading teams to 120 Asia-Pacific and Greater China marketing and advertising awards. Researches and practices digital marketing innovation, global brand expansion and enterprise AI growth transformation. Deputy director of the China Advertising Association’s academic and education committee, chair of IAB China’s globalization committee, associate researcher at Peking University’s New Media Marketing Communication Research Center (CCM), and visiting mentor at the University of Hong Kong’s Institute for China Business. Founder Dr. Dong holds a communication doctorate from Peking University and is an associate researcher at its new media marketing center. Has over two decades in international marketing and brands, holding CDMO, digital general manager, media, digital marketing and digital transformation leadership roles at Yum!, Coca-Cola, Playboy, Yili, Fonterra and Midea. Global partner at Oxygen Technology, responsible for Asia-Pacific global business development and AI transformation strategy. Led teams to more than a hundred industry awards. Also chairs IAB China’s globalization committee and is deputy director of the China Advertising Association’s academic and education committee. Regular final-round judge for Effie, One Show, Shanghai International Advertising Festival and other Asia-Pacific awards. Researches generative AI, AIGC and AGI, co-published the metaverse START map with Professor Chen Gang, authored Manus: A Minimal Introduction and is a core drafter of the STREAM GEO methodology. Among Google Adwords’ earliest beta users, reviewed Facebook’s Chinese translation and localized its ad system, and pioneered the world’s first end-to-end blockchain advertising campaign.