Cheng Jie

Transliterated name · original name retained below

Dr. Cheng Jie is an executive council member of San Francisco’s Greater Shanghai Alliance, a Shanghai University board member for 3 consecutive terms, and founder and chairman of Beijing Gaoke Shuju Technology. The company received 10 million US dollars in angel funding in year 16 and financing in the hundreds of millions of yuan in years 22/23. It supports enterprise digital and intelligent transformation with AI and big-data application platforms, cloud services, consulting and training in consumer product research, customer insight, targeted marketing, sales conversion, aftersales, content marketing and data assets. Ranked first for big-data applications in China’s automotive industry for four consecutive years. Has nearly 30 years in data and AI algorithm research and applications, with patents, papers and books. Worked as a data scientist and chief data officer at Ford, JD Power, IRI, ADARA and ACXIOM in the United States, leading cross-team data products and consulting. Received the Henry Ford Technology Award, Edelman applied-industry award and Stevie innovation award. Serves as a big-data expert on the national professional applied-statistics postgraduate education steering committee under the State Council’s degree office, senior member of the China Society for Science and Technology Journalism’s big-data and science communication committee, expert at Guiyang’s Data Valley governance center and intelligent manufacturing adviser to the China Society of Automotive Engineers. Received global Chinese elite 100 recognition in year 22. • Named among the 100 people influencing China’s big-data industry by the Chief Data Officer Alliance in 2017, appointed to Guiyang’s big-data governance expert committee in 2018 and elected an executive council member of the Beijing Big Data Association’s chief data officer committee in 2021. Served three consecutive Shanghai University board terms. Provided training or consulting on big-data strategy, applications, business innovation, middle platforms, data assets and governance to Alibaba, Vipshop, China Unicom, SAIC-GM, Dongfeng Nissan, FAW-Volkswagen, WeBank, Sunac and HNA. • Former chief data officer at ACXIOM, described as the largest US consumer information company, leading big-data and analytics product innovation and use of business intelligence resources in the United States, Europe and Asia-Pacific. Also led consulting, providing analytics to over 200 Fortune 500 clients in payment cards, retail banking, insurance, investment, real estate, retail, consumer goods, restaurant chains, automotive, travel and entertainment, media and publishing, telecom, healthcare, education, energy, government and nonprofits. Has data application expertise in automotive manufacturing, quality tracing, logistics, pricing and promotions, leasing, sales forecasts, network deployment, product innovation and inventory optimization. • Held analytics leadership roles at ADARA, Trilogy Enterprises, IRI, JD Power and Ford. Developed automotive analytics at JD Power for used-car valuation, auction decisions, sales-channel optimization and insurance claims estimation. Received Ford’s highest technical achievement recognition, the Henry Ford Technology Award, for pioneering marketing analytics solutions. • Published more than 30 research papers, co-authored multiple analytics and big-data books, and is principal inventor on five granted patents. Frequently shares insights on business analytics and big-data value and practices in media and conferences. • Holds master’s and doctoral degrees in computer science and engineering from the University of Michigan, Ann Arbor, specializing in AI and data mining. As founder and chairman of Gaoke Shuju, has nearly 30 years in data and AI algorithm research and applications, integrating generative AI into end-to-end automotive marketing and service decisions and building benchmark solutions for intelligent industry upgrades. Led the company to early angel financing in the tens of millions of US dollars in 2016 and recently further financing in the hundreds of millions, combining technology, capital and automotive needs. As a China Big Data Association council member and industry ministry expert, advances the Data Elements × strategy. His three-stage progression from digitization to datafication to intelligent transformation guides industrial upgrades. Built what the source describes as the world’s first end-to-end intelligent marketing solution spanning ten industries.