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She started her venture career at Amplify Partners and now backs early-stage infrastructure and tools companies. She studied industrial and systems engineering at USC.","description":"Natalie began as an engineer and product lead, working on databases and distributed systems, as Director of Product at an analytics startup (later acquired by Twitter), and as a Product Lead at Google where she helped launch Google Cloud Firestore. She started her venture career at Amplify Partners and now backs early-stage infrastructure and tools companies. She studied industrial and systems engineering at USC.","country":null,"category":null,"originalName":"Natalie Vais","role":"General Partner, Early","types":["Investor"],"company":null,"sector":null,"city":null,"region":null,"location":null,"background":null,"linkedin":null,"uniquebloom":null,"logoUrl":null,"sourceUpdatedAt":"2026-10-21T11:52:28.225Z","syncedAt":"2026-10-21T11:54:18.208Z","englishUpdatedAt":"2026-10-22T00:59:15.497Z","reviewedAt":"2026-10-22T00:59:15.497Z","snapshotAt":"2026-10-22T00:48:04.883Z","rank":290,"path":"/people/natalie-vais"},{"id":"78363a57-8851-4963-a911-b7cfccde6306","kind":"people","code":"UB-P4370","name":"Fraser Kelton","summary":"As a founder-turned-investor, Fraser was most recently Head of Product at OpenAI, where he wrote the organization's first product roadmaps and led the teams that launched ChatGPT and DALL-E. Prior to that, he was CEO and co-founder of an AI startup that Airbnb acquired in 2018. 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At Spark, he seeks out talented technical founders.","country":null,"category":null,"originalName":"Fraser Kelton","role":"General Partner, Early","types":["Investor"],"company":null,"sector":null,"city":null,"region":null,"location":null,"background":null,"linkedin":null,"uniquebloom":null,"logoUrl":null,"sourceUpdatedAt":"2026-10-21T11:52:28.216Z","syncedAt":"2026-10-21T11:54:18.208Z","englishUpdatedAt":"2026-10-22T00:59:14.881Z","reviewedAt":"2026-10-22T00:59:14.881Z","snapshotAt":"2026-10-22T00:48:04.883Z","rank":291,"path":"/people/fraser-kelton"},{"id":"b509ed90-876b-4357-ac31-97f316237e4a","kind":"people","code":"UB-P4369","name":"Will Reed","summary":"Will began his career on Wall Street in high-yield credit and leveraged buyouts. He joined Spark in 2015, shortly after the firm's first growth fund, and invests in emerging category leaders at Series B and C, particularly in AI, infrastructure, healthcare, and fintech. 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