# Ascerta raises USD 18 million Series A, focuses on measuring enterprise AI investment ROI

Unite.AI reported that on 2026/9/30, enterprise AI management platform Ascerta had raised USD 18 million in Series A funding led by Dell Technologies Capital, with participation from Hitachi Ventures, BGV and Wipro Ventures. Based in Bellevue, Washington, and formerly known as Pay-i, it connects AI costs with business outcomes and measures ROI. It had raised USD 22.9 million in total and was founded in 2024 by former Microsoft executives David Tepper, Doron Holan and Erik Winters.



Canonical: https://uniquebase.ai/news/62d319fe-7711-4e1a-8d66-8e7d93cceb3b
Stable identifier: 62d319fe-7711-4e1a-8d66-8e7d93cceb3b
Snapshot captured: 2026-10-15T14:23:27.067Z
English updated: 2026-10-15T23:20:21.111Z

## Connected profiles

- [Ascerta](/companies/ascerta)
- [BGV](/institutions/bgv)
- [Dell Technologies Capital](/institutions/dell-technologies-capital)
- [Hitachi Ventures](/institutions/hitachi-ventures)
- [Wipro Ventures](/institutions/wipro-ventures)

## Sources

- https://www.unite.ai/ascerta-raises-18m-series-a-to-turn-enterprise-ai-spend-into-measurable-roi/