News brief
ReelShort, an overseas short-drama app under Crazy Maple Studio, generated approximately USD 188 million in in-app purchase revenue in the first half of 2026, ranking second among overseas micro-drama apps by revenue. Chinese companies contributed approximately 94.93% of overseas micro-drama revenue and 80.46% of downloads in 2025.
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- m.36kr.com ↗Published Aug 3, 2026
Original source text
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枫叶互动旗下海外短剧 App ReelShort 2026 年上半年内购收入约 1.88 亿美元，居海外微短剧收入榜第二；中国厂商 2025 年贡献海外微短剧约 94.93% 收入和 80.46% 下载量。