# Pura Vida at $100M ARR

On 2023/12/21, X reported that Pura Vida, a US lifestyle brand, disclosed annual recurring revenue of USD 100 million. The brand began with handmade bracelets and jewelry accessories and was acquired by a16z for USD 130 million in 2019. Its revenue has now reached the level at the time of the acquisition.



Canonical: https://uniquebase.ai/news/4a3833e8-9d5e-4f99-8925-eddeda77cb9d
Stable identifier: 4a3833e8-9d5e-4f99-8925-eddeda77cb9d
Snapshot captured: 2026-10-15T14:23:27.067Z
English updated: 2026-10-15T21:34:48.871Z

## Connected profiles

- [Pura Vida](/companies/pura-vida)

## Sources

- https://twitter.com/useintro/status/1737545861838598626