# OpenAI officially shuts down Sora: approximately USD 2.1 million in lifetime revenue versus USD 5.4 billion in annual operating costs

OpenAI officially shut down video generation product Sora on 2026/3/24, 25 months after its technical preview in 2024/2. Forbes estimated annual operating costs of up to USD 5.4 billion, compared with only approximately USD 2.1 million in revenue over its entire lifetime.



Canonical: https://uniquebase.ai/news/048a7964-55ad-4c60-880d-08b2b4714d05
Stable identifier: 048a7964-55ad-4c60-880d-08b2b4714d05
Snapshot captured: 2026-10-20T18:19:32.670Z
English updated: 2026-10-20T18:23:01.026Z

## Connected profiles

- [OpenAI](/companies/openai)

## Sources

- http://m.toutiao.com/group/7622569746667405867/