{"id":"048a7964-55ad-4c60-880d-08b2b4714d05","kind":"news","code":"048a7964-55ad-4c60-880d-08b2b4714d05","name":"OpenAI officially shuts down Sora: approximately USD 2.1 million in lifetime revenue versus USD 5.4 billion in annual operating costs","nameBasis":"translated-title","summary":"OpenAI officially shut down video generation product Sora on 2026/3/24, 25 months after its technical preview in 2024/2. Forbes estimated annual operating costs of up to USD 5.4 billion, compared with only approximately USD 2.1 million in revenue over its entire lifetime.","description":"","country":null,"category":null,"originalName":"OpenAI正式关停Sora：生命周期收入仅约210万美元，年运行成本54亿美元","eventDate":"2026-03-29T00:00:00.000Z","website":"http://m.toutiao.com/group/7622569746667405867/","sourceUpdatedAt":"2026-10-19T05:58:24.519Z","englishUpdatedAt":"2026-10-20T18:23:01.026Z","reviewedAt":"2026-10-20T18:23:01.026Z","snapshotAt":"2026-10-20T18:19:32.670Z","sourceHash":"01869ec556d210fcc1b608fb04dc8f8aa5c73c593d023c36925c0d319cec712b","companyId":"dc49ce10-b306-4424-b377-54846c823274","foundedYear":null,"logoUrl":null,"originalText":"OpenAI 于 2026 年 3 月 24 日正式关停视频生成产品 Sora，从 2024 年 2 月技术预览到退场历时 25 个月；据 Forbes 估算 Sora 每年运行成本高达 54 亿美元，整个生命周期收入仅约 210 万美元。","sources":[{"url":"http://m.toutiao.com/group/7622569746667405867/","publishedOn":"2026-03-29T00:00:00.000Z"}],"related":[{"id":"dc49ce10-b306-4424-b377-54846c823274","kind":"companies","code":"UB-C3322","name":"OpenAI","nameBasis":"source-english","summary":"An artificial general intelligence technology developer.","description":"OpenAI develops artificial general intelligence technology.","country":"United States","category":null,"originalName":"OpenAI","eventDate":null,"website":"https://openai.com/","sourceUpdatedAt":"2026-10-05T00:00:00.000Z","englishUpdatedAt":"2026-10-20T18:26:36.758Z","reviewedAt":"2026-10-20T18:26:36.758Z","snapshotAt":"2026-10-20T18:05:01.520Z","sourceHash":"d6cb5cc80cef488ff0acced96677b4dd5b98b3da7e02502b8067fcfa54108fc6","companyId":null,"foundedYear":2015,"logoUrl":"https://c.ux-cdn.com/1863156737900573-5aba7b40bf5e48ca8be5896e57b70eca/uniquebase%2Flogos%2Fcompany%2FreciS3WyL0%2Ff1ec08d19281e53104f856942ef56fcd77542312959b51ea928de618c789a2bb.png","path":"/companies/openai"}],"path":"/news/048a7964-55ad-4c60-880d-08b2b4714d05","structured":{"city":null,"country":null,"location":null,"role":null,"category":null,"company":{"name":"OpenAI","path":"/companies/openai"}},"canonical":"https://uniquebase.ai/news/048a7964-55ad-4c60-880d-08b2b4714d05"}