# Serve First

Restaurant digital menu, ordering and membership mobile platform.

Digital menu ordering and loyalty mobile platform designed for hospitality and restaurants.

Canonical: https://uniquebase.ai/companies/serve-first
Stable identifier: UB-C4302
Snapshot captured: 2026-10-15T14:23:27.067Z
English updated: 2026-10-15T20:33:16.975Z

## Funding

Listed 1 record.
Latest: ~$6.2M, 2026-04-10.

- 2026-04-10 · ~$6.2M · Midlands Engine Investment Fund II, Pembroke VCT · https://www.eu-startups.com/2026/04/british-cx-software-startup-serve-first-secures-e5-7-million-for-growth-and-product-development/
  > On 2026/4/10, EU-Startups reported that UK customer experience software company Serve First had raised EUR 5.7 million, approximately USD 6.2 million. ARR was approximately USD 2.4 million, nearly doubling. Customers included Brentford Football Club and The Body Shop. (translated source brief)

## Valuation

Listed 1 record.

- 2026-04-10 · amount unavailable · Midlands Engine Investment Fund II, Pembroke VCT · https://www.eu-startups.com/2026/04/british-cx-software-startup-serve-first-secures-e5-7-million-for-growth-and-product-development/
  > On 2026/4/10, EU-Startups reported that UK customer experience software company Serve First had raised EUR 5.7 million, approximately USD 6.2 million. ARR was approximately USD 2.4 million, nearly doubling. Customers included Brentford Football Club and The Body Shop. (translated source brief)

## Revenue

Listed 1 record.
Latest: ~$2.4M (ARR), 2026-04-10.

- 2026-04-10 · ~$2.4M (ARR) · Midlands Engine Investment Fund II, Pembroke VCT · https://www.eu-startups.com/2026/04/british-cx-software-startup-serve-first-secures-e5-7-million-for-growth-and-product-development/
  > On 2026/4/10, EU-Startups reported that UK customer experience software company Serve First had raised EUR 5.7 million, approximately USD 6.2 million. ARR was approximately USD 2.4 million, nearly doubling. Customers included Brentford Football Club and The Body Shop. (translated source brief)

## Team

No published team profiles are linked yet.

## Products

No published products profiles are linked yet.

## Investors

- [Midlands Engine Investment Fund II](/institutions/midlands-engine-investment-fund-ii)
- [Pembroke VCT](/institutions/pembroke-vct)

## Sources

- No source links are available for this profile.